Knowing your customer is critical to building and managing sales in your business. Face it, you have to work really hard to win over a customer and then retaining them is a further challenge. Since its 85% more profitable to retain a customer than it is to get a new one, you want to make sure you do it well. A Customer Relationship Management system can't do all the work for you, but it'll make the process of collecting relevant information easier and will arm your client facing staff with the knowledge they need to build great lasting relationships..

A good CRM system should allow your business to streamline customer relationship management and promote collaborative sharing of customer/ sales information between employees. This enhances staff output and enables high quality customer service. A good example is DIMENSION CRM, which gives the user an easy to use yet cleverly structured space to manage their customers and easily track sales activity. ..

The most profitable businesses are that way because they have a high degree of repeat business and long term customers. “Time is money”. Time spent finding new customers can only have a positive return on investment when that customer is nurtured into becoming a loyal long term customer. ..

Forget the four P’s of Marketing and concentrate your efforts on the 3 M’s of Customer Relations as we head deeper into the global recession. What are the 3 M’s I hear you ask?..