Customers instinctively know a good salesman when they see one. In the case of a small business you are quite often the salesman yourself. ..

CRM (customer relationship management) is not just about client contact management. It is software that helps you to collect, organise and maintain customer, product, service and project information in a manner that allows for long term management. ..

The most profitable businesses are that way because they have a high degree of repeat business and long term customers. “Time is money”. Time spent finding new customers can only have a positive return on investment when that customer is nurtured into becoming a loyal long term customer. ..

As a small business owner, customers are difficult to come by and if your effort is primarily spent attracting new customers it becomes doubly hard to retain the customers you already have due to a lack of sales/ support staff. ..

If you run a small business, you need a simple and easy to use CRM system. We all know that small businesses are constrained by a lack of resource and time...

The word CRM has been mauled over the internet and there are many products that claim to be CRM systems when in reality they are nothing more than a locally hosted database. ..

Knowing your customer is critical to building and managing sales in your business. Face it, you have to work really hard to win over a customer and then retaining them is a further challenge. Since its 85% more profitable to retain a customer than it is to get a new one, you want to make sure you do it well. A Customer Relationship Management system can't do all the work for you, but it'll make the process of collecting relevant information easier and will arm your client facing staff with the knowledge they need to build great lasting relationships..

A good CRM system should allow your business to streamline customer relationship management and promote collaborative sharing of customer/ sales information between employees. This enhances staff output and enables high quality customer service. A good example is DIMENSION CRM, which gives the user an easy to use yet cleverly structured space to manage their customers and easily track sales activity. ..